ively focus on marketing and advertising, and these resources pass the previously mentioned criteria. The first website is RedFly Marketing (pictured on the left), which is a full service search engine and online advertising company. Its main strength is that it is a Qualified Google Advertising Company, which helps expand business and retain customers using the pay-per-click marketing scheme. On the other hand, its weakness is its inability to compete with similar companies because it is somewhat of a new company and it is based in Ireland. Sales and Marketing Executives International has over ten thousand members worldwide, making it a leading organization which prides itself on lending services to sales and marketing professionals. In addition to annual dues, SMEI also charges fees for its members to attend individual events and seminars, which can prevent some people from joining their organization. Another organization that is influential in the field of marketing is POPAI, the Global Association for Marketing at-Retail. This organization is a leading international trade association and has been around for over seventy years. Its members include leaders from premier companies such as Wal-Mart, Coca-Cola, and Microsoft, which I believe is its main strength because it proves they can compete against other global trade associations. POPAI is open to any and all types of companies, which might be regarded as a weakness because of its non-exclusivity. There are two well-known advertising news websites that are popular amongst the marketing community. Adweek and Advertising Age contain a variety of information in news articles, videos, polls, and even blogs. The catch-side (and downside) to these sites is that for an annual fee, the reader can subscribe to receive magazines in print, read all of the online articles, and get exclusive access to other topics such as archives and full-screen videos. Netconcepts is a leader in sales and online marketing, and its blog contains a mixture of online marketing news for the country of New Zealand. The exclusivity and bias towards companies in New Zealand can be perceived as a weakness, but the information included in the blog relates to advertising as a whole, which also consists of news from the United States. Another foreign blog that encompasses marketing news is Metafocus, which is based in the United Kingdom. This blog contains an abundance of information of how to succeed in online marketing, and even has a link to its renowned six steps to online success. Along with Netconcepts, its weakness is its limitation to companies in Europe which can be harmful to business development. My personal favorite is Advertising Lab, a blog that is updated daily with topics ranging from the newest advertising developments to the latest business news. Its variety of topics keeps readers interested, even though some posts seem too short and vague, which may be this blogs' only downfall. The Marketing Productivity Blog focuses on web analytics and business models performed by most companies in the United States. Jim Novo, the producer of the blog, offers workshops and services to help improve a company's business analytics, but the downside to that is he has not had any speaking engagements since the end of last year. The final blog I came across is Direct Marketing Rx, which takes advertisements of today and evaluates their efficiency. There is also a side blogroll providing links to other blogs and news sites, which some readers may find convenient. However, the blog's individual topics are sometimes outdated and no longer pertinent to news going on in the world today. Overall, further exploration of these ten resources can help understand the realm of marketing and advertising a little better.
March 26, 2008
Marketing 101: Exploring the World of Advertising
Exploring the web for resources related to marketing and advertising can be a challenging task, especially for someone like me just entering the blogosphere. However, I soon discovered that by using the Webby Awards criteria for websites and the IMSA criteria for blogs, the search for resources related to my blog becomes simple and more efficient. I recently found five websites and five blogs that effectively focus on marketing and advertising, and these resources pass the previously mentioned criteria. The first website is RedFly Marketing (pictured on the left), which is a full service search engine and online advertising company. Its main strength is that it is a Qualified Google Advertising Company, which helps expand business and retain customers using the pay-per-click marketing scheme. On the other hand, its weakness is its inability to compete with similar companies because it is somewhat of a new company and it is based in Ireland. Sales and Marketing Executives International has over ten thousand members worldwide, making it a leading organization which prides itself on lending services to sales and marketing professionals. In addition to annual dues, SMEI also charges fees for its members to attend individual events and seminars, which can prevent some people from joining their organization. Another organization that is influential in the field of marketing is POPAI, the Global Association for Marketing at-Retail. This organization is a leading international trade association and has been around for over seventy years. Its members include leaders from premier companies such as Wal-Mart, Coca-Cola, and Microsoft, which I believe is its main strength because it proves they can compete against other global trade associations. POPAI is open to any and all types of companies, which might be regarded as a weakness because of its non-exclusivity. There are two well-known advertising news websites that are popular amongst the marketing community. Adweek and Advertising Age contain a variety of information in news articles, videos, polls, and even blogs. The catch-side (and downside) to these sites is that for an annual fee, the reader can subscribe to receive magazines in print, read all of the online articles, and get exclusive access to other topics such as archives and full-screen videos. Netconcepts is a leader in sales and online marketing, and its blog contains a mixture of online marketing news for the country of New Zealand. The exclusivity and bias towards companies in New Zealand can be perceived as a weakness, but the information included in the blog relates to advertising as a whole, which also consists of news from the United States. Another foreign blog that encompasses marketing news is Metafocus, which is based in the United Kingdom. This blog contains an abundance of information of how to succeed in online marketing, and even has a link to its renowned six steps to online success. Along with Netconcepts, its weakness is its limitation to companies in Europe which can be harmful to business development. My personal favorite is Advertising Lab, a blog that is updated daily with topics ranging from the newest advertising developments to the latest business news. Its variety of topics keeps readers interested, even though some posts seem too short and vague, which may be this blogs' only downfall. The Marketing Productivity Blog focuses on web analytics and business models performed by most companies in the United States. Jim Novo, the producer of the blog, offers workshops and services to help improve a company's business analytics, but the downside to that is he has not had any speaking engagements since the end of last year. The final blog I came across is Direct Marketing Rx, which takes advertisements of today and evaluates their efficiency. There is also a side blogroll providing links to other blogs and news sites, which some readers may find convenient. However, the blog's individual topics are sometimes outdated and no longer pertinent to news going on in the world today. Overall, further exploration of these ten resources can help understand the realm of marketing and advertising a little better.
ively focus on marketing and advertising, and these resources pass the previously mentioned criteria. The first website is RedFly Marketing (pictured on the left), which is a full service search engine and online advertising company. Its main strength is that it is a Qualified Google Advertising Company, which helps expand business and retain customers using the pay-per-click marketing scheme. On the other hand, its weakness is its inability to compete with similar companies because it is somewhat of a new company and it is based in Ireland. Sales and Marketing Executives International has over ten thousand members worldwide, making it a leading organization which prides itself on lending services to sales and marketing professionals. In addition to annual dues, SMEI also charges fees for its members to attend individual events and seminars, which can prevent some people from joining their organization. Another organization that is influential in the field of marketing is POPAI, the Global Association for Marketing at-Retail. This organization is a leading international trade association and has been around for over seventy years. Its members include leaders from premier companies such as Wal-Mart, Coca-Cola, and Microsoft, which I believe is its main strength because it proves they can compete against other global trade associations. POPAI is open to any and all types of companies, which might be regarded as a weakness because of its non-exclusivity. There are two well-known advertising news websites that are popular amongst the marketing community. Adweek and Advertising Age contain a variety of information in news articles, videos, polls, and even blogs. The catch-side (and downside) to these sites is that for an annual fee, the reader can subscribe to receive magazines in print, read all of the online articles, and get exclusive access to other topics such as archives and full-screen videos. Netconcepts is a leader in sales and online marketing, and its blog contains a mixture of online marketing news for the country of New Zealand. The exclusivity and bias towards companies in New Zealand can be perceived as a weakness, but the information included in the blog relates to advertising as a whole, which also consists of news from the United States. Another foreign blog that encompasses marketing news is Metafocus, which is based in the United Kingdom. This blog contains an abundance of information of how to succeed in online marketing, and even has a link to its renowned six steps to online success. Along with Netconcepts, its weakness is its limitation to companies in Europe which can be harmful to business development. My personal favorite is Advertising Lab, a blog that is updated daily with topics ranging from the newest advertising developments to the latest business news. Its variety of topics keeps readers interested, even though some posts seem too short and vague, which may be this blogs' only downfall. The Marketing Productivity Blog focuses on web analytics and business models performed by most companies in the United States. Jim Novo, the producer of the blog, offers workshops and services to help improve a company's business analytics, but the downside to that is he has not had any speaking engagements since the end of last year. The final blog I came across is Direct Marketing Rx, which takes advertisements of today and evaluates their efficiency. There is also a side blogroll providing links to other blogs and news sites, which some readers may find convenient. However, the blog's individual topics are sometimes outdated and no longer pertinent to news going on in the world today. Overall, further exploration of these ten resources can help understand the realm of marketing and advertising a little better.
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I enjoyed exploring the websites you discovered in the fields of marketing and advertising. The territory is unfamiliar to me, but I am happy to see that such a vast amount of appealing resources exists on the web. Most of the sites you provide appear to be very credible and acclaimed, but a few of your reasons for weaknesses of the sites concern me. For SMEI, Adweek, and Advertising Age you state that the downfall is the request of fees from visitors for access to certain news or information. I am not so sure that this would necessarily be a downfall. I would trust the information of a credible source that charged visitors to obtain that information more than a site that was not as credible but free. If it takes the visitor a small fee to make a smart investment, the big payoff would seem worth it. Although you claim that POPAI is an acclaimed source, the site looks unprofessional and amateur. If indeed it is an established source, they should consider upgrading the page. You say that Metafocus and Netconcepts do not appeal as much to the US audience, but I do not see this as a problem. All websites have targeted audiences, and just like many US websites target only Americans, these sites target their native visitors. Lastly, The Direct Marketing Rx Blog has two unusual pictures. One of their logo and another of the Eiffel Tower, but both are edited with animated, waving water. Right below each picture is plug for “WaveMyPic.com.” Not only are the pictures large and distracting, but I question the integrity of the sites by promoting this other website. All of this aside, the post is well written. Good luck in your travels in advertising and marketing.
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